Industry Description
Industry Structure & Services
•The computer animation and digital VFX industry in Ontario is comprised of companies that produce content and/or provide other services for film and television markets in Canada and internationally. For companies operating in the computer animation and VFX industry, primary customer base includes film studios, distributors, content producers and television broadcasters.
•Companies operating in the computer animation and VFX industry also serve the commercial market by producing TV commercials, training materials, corporate communications, or music videos for brand owners, either directly or indirectly through an agency.
•Some production companies operating in the computer animation and VFX industry provide post-production services in-house; whereas, other producers contract work out to specialty post-production service houses. Some producers do both.
•Typical services provided by animation and VFX studios are summarized in Table 2 below:
Industry Structure & Services
•The computer animation and digital VFX industry in Ontario is comprised of companies that produce content and/or provide other services for film and television markets in Canada and internationally. For companies operating in the computer animation and VFX industry, primary customer base includes film studios, distributors, content producers and television broadcasters.
•Companies operating in the computer animation and VFX industry also serve the commercial market by producing TV commercials, training materials, corporate communications, or music videos for brand owners, either directly or indirectly through an agency.
•Some production companies operating in the computer animation and VFX industry provide post-production services in-house; whereas, other producers contract work out to specialty post-production service houses. Some producers do both.
•Typical services provided by animation and VFX studios are summarized in Table 2 below:
Table 2 – Typical Computer Animation and VFX Services
Computer Animation
VFX
1.Design and consultation
2.Prepare budget and schedule
3.Storyboards
4.Create animatic reel
5.Create digital elements (characters, props, environments, set, motion)
6.Integrate with animated sequences
7.Edit
8.Output to hard drive
Computer Animation
VFX
1.Design and consultation
2.Prepare budget and schedule
3.Storyboards
4.Create animatic reel
5.Create digital elements (characters, props, environments, set, motion)
6.Integrate with animated sequences
7.Edit
8.Output to hard drive
Note: In some instances, Items 5 and 6 may not be severable from each other.
1.Design and consultation
2.Prepare budget and schedule
3.On-set supervision
4.Pre-visualization
5.Create digital elements (characters, props, environments)
6.Integrate with live-action sequences
7.Matte painting, crowd replication, set extensions
8.Addition of environment elements, e.g. fire, water, dust, smoke
9.Rig removal
10.Output to film or frame to hard drive
Note: Items 5 through 10 are stages of the production process and, in some instances, may not be severable from each other.
2.Prepare budget and schedule
3.On-set supervision
4.Pre-visualization
5.Create digital elements (characters, props, environments)
6.Integrate with live-action sequences
7.Matte painting, crowd replication, set extensions
8.Addition of environment elements, e.g. fire, water, dust, smoke
9.Rig removal
10.Output to film or frame to hard drive
Note: Items 5 through 10 are stages of the production process and, in some instances, may not be severable from each other.
•Animation and visual effects studios do not typically provide sound recording or audio post production services.
•The market segments served by the computer animation and VFX industry can be summarized as follows:
Feature Film
TV Movie/MOW
TV Series
TV Commercial
Music Video
Direct-to-Video
Scientific Visualization (Medical & Legal)
Broadband/Internet content
Mobile content, incl. games
Console or PC games
Digital VFX
Filmmakers use digital VFX to modify, enhance and augment live-action cinematography. Digital VFX, or simply VFX, are a subset of visual special effects available to directors that enable realization of the visual aspects of film and television projects. Some of these include non-digital “in-camera” effects using manipulation of physical elements, lighting, makeup, prosthetics, “men-in-suits” and others.
Digital technologies permit filmmakers to surpass the constraints of physical reality. Typically VFX include integration of digital elements into live-action cinematography, combining elements from multiple sources into composite images or creating photorealistic shots totally by computer.
VFX artists can create 3D elements that do not exist in reality – monsters, horror characters, a castle in the forest, a pig that talks, a head that explodes – but need to have photorealistic characteristics.
Digital set extensions permit modification of film locations that extend beyond both physical reality and budget allowances. The same is true for crowd replication in which a handful of live actors are multiplied to fill every seat of a sports stadium – and often now even the actors are not needed. In addition, VFX can alter environmental elements such as making day-night and vice-versa, creating storms, tornados, blizzards, fire storms, explosions, adding icy breath to a “winter scene” shot in July, showing the detail of a bullet in flight and replacing the hazardous work of stuntmen, women and animals with a process that has zero physical risk.
The range of VFX is wide and filmmakers’ capacity to conceive of new ways to expand audiences’ visual experience with creative use of VFX technologies is constantly evolving.
resource:http://www.omdc.on.ca/AssetFactory.aspx?did=6319
没有评论:
发表评论