2011年1月24日星期一

Stage 2: Prepare and Pitch a Graduate Business Start-up Proposal

Now,it`s time to come back to SPB stages2


Stage 2: Prepare and Pitch a Graduate Business Start-up Proposal

Following your research, you are required to develop and pitch your commercial idea for a graduate business start-up. You are expected to work individually but you are allowed to work in teams of two providing you have approval from the module tutor. Your idea must be approved by the tutor/s at the beginning of Stage 2.

You will prepare a business case that will support the commercialisation of your ideas.  This will involve producing a written start-up business plan plus marketing and promotional materials for your company or product. Guidance notes on business planning and marketing materials will be made available and discussed during the relevant practical sessions. The layout and the scope of the business plan and marketing materials will be determined in close consultation with the module tutors during the practical sessions. You will be required to hand-in all relevant materials for assessment including your written business plan and marketing materials.

The final stage of the project involves pitching your completed proposal to a panel including your tutors and an external panel member. Imagine you are a recent graduate pitching for business start-up funding. During this presentation you should be in a position to defend your proposals from a business and creative perspective.  Your peers will observe all presentations.

All of your development work for this stage and a digital copy of your final pitch must be stored on your DEVELOPMENT BLOG. 

Deadlines and Submission

 1 Business Plan, Marketing and Promotional Materials (Oasis, 18th April 12pm)
      
       This should include all relevant material that you might expect to find in a business plan for a start-up business such as information about you, your business idea, unique selling point [USP], potential market, and identified competition, potential sources of funding, a start-up budget and marketing plan. Templates and/or examples will be provided, but you are also expected to identify examples of good practice for yourself. 

You will also have opportunity to produce a set of marketing materials appropriate to your intended sector. This may contain business cards, flyer and a company web presence in the form of a BLOG or web holding page for your business or product. Consider the overall branding of your company or product. The scope of this will be determined in consultation with your tutors.

You must create an individual DEVELOPMENT BLOG as part of this submission and this must include all of your development work.

For this element of the project, you are expected to work as an individual. You are allowed to work in teams of two but you must get this approved by the module leader to make sure that each student produces the appropriate amount of work.  


2 Presenting Your Company (week beginning 2nd May and 9th May)




      
        The final presentation will take the form of a pitch during which you will be expected to present your company or product idea.  This stage should be considered to be your entry in to the BBC television show format Dragon’s Den.  You should treat your presentation as a pitch for funding during which you should be prepared to answer questions about your business proposition and it’s potential for success.

You will be required to upload your presentation visual aids and the development work onto your DEVELOPMENT Blog.

Assessment Criteria and Weighting

Part 2:
Written Business Plan, Marketing and Promotional Materials

All written work should be word processed and presented in an appropriate, professional manner. Your business should demonstrate an understanding of the market and competition and how your product or business will successfully fit into this marketplace. The content of the business plan is important, but you must also consider the presentation. The marketing and promotional materials should be appropriate to your market as well as being creative and distinctive. You should present the final promotional materials in a professional manner, including your development work too.

All of your development work should be contained in a Research Blog.

Part 3:
Presenting Your Company

Your pitch should be clear, concise and should also attract the panel to want to invest in or support your company or product idea.  You should aim to make your pitch as interesting as possible whilst retaining a high level of professionalism and enthusiasm. You will have 10 minutes [including questions] to deliver your final pitch and you should use a technique that allows you to present to a large audience with clarity. You will be required to submit your presentation visual aids and the development work to show how the visual aids and your script etc. were developed.

A digital copy of your pitch should be uploaded to your development blog.



2010年11月24日星期三

Presentation PPT














final presentation notes( for my part)

Good afternoon, everyone, Stephanie and I are going to talking about Visual effects industry today.
The presentation is divided into 7 main section, I will talking about
        VFX Industry description,
        VFX development history
        Timeline technology
then Stephanie will moving on to
      Vfx companies
      Salary and Budget
      Getting a career, cv and skills
      future

Now I`d like to look at VFX industry description, so for the first question is what is digital VFX

Firstly, Filmmakers use digital VFX to modify, enhance and augment live-action cinematography.
 A subset of visual special effects available to directors that enable realization of the visual aspects of film and television projects.

Secondly, Digital technologies permit filmmakers to surpass the constraints of physical reality.
Typically VFX include integration of digital elements into live-action cinematography, combining elements from multiple sources into composite images or creating photorealistic shots totally by computer.

 – for example the monsters, horror characters, a pig can talks, a head that explodes etc.

Next, Digital set extensions permit modification of film locations
VFX can alter environmental elements such as making day-night and creating storms, tornados, fire storms, that extend beyond both physical reality and budget allowances. 
.
For the last point is The range of VFX is wide

so where are the main markets for visual effects.

The market segments served by VFX industry can be summarized as follows:
Feature Film/TV Series/TV Commercial/Music Video/Mobile content/
PC games

We have already known what are visual effects and the main market used; the next section is VFX Development History & Timeline technology

Ø  Stop-Action
       The Execution of Mary, Queen of Scots, 1894
Queen Mary enters the frame, kneels down and is beheaded, all in one take. Not only is this the oldest surviving example of stop action, it is the oldest known visual effects shot.

Ø  In-Camera Matte
       The Great Train Robbery, 1903
There got a shot of the windows were blacked out during original photography. So long as the players never pass in front of the window, it works great.



Ø  REAR PROJECTION
       Metropolis, 1927

rear projection of still images had been used since the teens, but this is the first use of a moving background image.
Ø  COMPUTER GENERATED ELEMENT
       Logan's Run, 1976
This element was then used on a conventional optical printer.

Ø  ELECTRONIC COMPOSITE
       Flash Gordon, 1980
Barry Nolan of Van derVeer Photo Effects spent a million dollars to build the world's first film resolution electronic compositing system. It would be more than 10 years before digital compositing would revolutionize visual effects.
Ø  Motion Tracking
       Blue Thunder, 1983
computer controlled cameras which would allow multiple passes in perfect registration.

Ø  3-D COMPUTER GRAPHICS IN A COMPOSITE

       Young Sherlock Holmes, 1985
In 1985 they added to their long list of firsts by successfully placing a 3-D computer generated image into a film background.

How to get a job in VFX industry,

There are two main types of people who go into VFX industry
For the first is the artistic types;

People who love drawing,They can also just be people who have a good eye for scene composition, these people typically graduate to the 3D world; 3D modelling, texture artists, animators etc.

the other type is the more scientific person

someone who does programming or can easily pickup complex applications and create scripts to solve technical problems. blue/green screen compositing or Technical Director work.

How to get into VFX Industry
Ø  Working within a Post company as a runne

Most post production companies like The MillMPCILMhave runners which run messages around the company do odd jobs etc

Ø  University

Ø  Self Paced:

a book can teach you how to use an application. And look at some gnomon DVDs is also helpful.

Ø  In house classroom training vs Online:

It was either going to be online learning or classroom based learning at a specialist VFX training company.
There are MANY resources for online learning to name but a few:
         Escape Studios – Great Maya Training
         fxPHD – Good 2D training (Compositing with Shake, Flame, Roto etc)
Animation Mentor – Supposed to be very good for animation, including tutor one on ones
        Lynda – More how to use an application rather than the important things you need to know (tricks of the trade etc)

Primary Research(Career Fair)

Stephanie and  I were went to Career Fair Opportunities Bulletin on Friday 5 November, and we met some companies related to our major, for example,Eutechnyx, Cummins Ltd, and Jagex Games Studio.we got a short talk with the person who comes from jagex studio.
Jagex Games Studio is a world leading developer and publisher of high quality brower based games and is the largest independents game studio in the UK, with just under 400 staff across two studio in Cambridge,England.
Japex Ltd offer its employee a fun,stimulating and highly rewarding working environment and has a won number awards to demonstrates this commitment, including the recent Golden Joystick for the "UK games developer of the year" and regulary featuring in the "Sunday time top 100 best companies to work for"


the information comes form their website www.jagex.com


questions for us to ask


what`s  the jobs opportunities for graduate? 
Answer: we can offer lot of vacanies for graduate, for example, 3D modellers, Animators, Game Content Developers,Concept Artists,and GUI/Pixel Arists.and you can see more details to 
http://www.jagex.com/careers


how many number of vacancies?
Answer: probably 10+


what`s the vacancy suitable for?
Answer:we need final year,graduate or postgraduate


What should my application look like?
Answer:Wherever possible, we encourage our applicants to submit their CV, a carefully constructed covering letter (outlining your suitability for the role based on the person specification) and for some roles, a portfolio of works. Application details will be outlined on the job specification. Please do read carefully as failure to submit all the required information will lead to the application being rejected.
What is the application process?
Answer:The process will vary for each role, however the standard process is:
  1. Apply for the position
  2. If successful, a telephone interview will be arranged
  3. We use multiple selection methods at this stage of the recruitment process, including online tests, assessment days and face to face interviews.
  4. If successful, a job will be offered.
Depending on the role, you may also be asked to complete an online test or homework assignment before an interview is arranged.
Do Jagex offer internships, work placements, work from home or work experience?

Answer:Unfortunately we are not able to offer internships or work experience opportunities. Telecommuting is not available for any position. All roles are based in our offices in Cambridge or London as specified in the job description. Candidates unwilling or unable to relocate or travel to our offices should not apply.
What is the salary offered for the role?
Answer:Here at Jagex we pride ourselves on having an open salary structure across almost all of our roles. The salary information will be stated on the job specification and discussed during the interview stages.

2010年11月11日星期四

FX Artists: How to Create a Professional CV

FX Artists: How to Create a Professional CV
Posted by Kristy Barkan on May 24, 2010 at 6:00am
View Kristy Barkan's blog

A CV (or curriculum vitae) is similar to a resume, but longer and more in-depth. A resume is an at-a-glance outline of your skills and work experience, while a CV is typically two to three pages in length and details all of the projects that you have worked on and in what capacity. This information is crucial for employers to see, so if you want to pursue a career in visual effects you will need to have a CV.

The average recruiter will spend between 8 and 10 seconds looking over your CV, so it has to be clear and easy to read. This step-by-step guide will show you how to create a polished CV that will help you stand out among the dozens of other job-seeking hopefuls.

Page One:

1. Contact Info. Put your name, address, email and website at the top. If you do not have a website but your reel is available online, include the URL. It may seem like a no-brainer, but make sure that the phone number that you provide is permanent and will always be answered by either yourself or a clear and professional voicemail message.

2. Objective. This is very important. You may be qualified to perform more than one function at a studio, so employers need to know which position you are applying for. Be brief and specific. Unless you are applying for an internship, do not put anything here about gaining experience or strengthening your skills.

Example:

Objective: Organic Modeler.

3. Experience. List your relevant employment history (that means omit the summer job where you paced in front of Tastee Juice in a banana costume). Jobs should be listed in order, with your most recent first. As a general rule, do not go back further than seven years. Put the dates of employment on the left in full years (no months). List your job title first, then the company name and location. Take one to three sentences to briefly describe what you did. Mention any notable projects that you worked on for each company.

Example:

4. Education. List chronologically, with your most recent education first. Do not include high school education, but do include certificate programs. List your graduation year on the left (anticipated date of graduation 20-- is fine for current students), then the degree or certification, department and major. Below it, specify the institution name and location. Make note of any academic honors here.

Example:

5. Software. Detail the relevant software that you are prepared to use without any further instruction or supervision. Do not list any programs that you have only a passing familiarity with. It will severely damage your reputation if you get hired and do not have the skills that you claimed to. It is amazing how quickly word travels in the VFX industry; so make sure that if you say you can do something, you absolutely can. If you are experienced in any programming languages or uncommon operating systems, list them here. This section provides an opportunity to target your resume to specific companies. Do you research and find out what software and operating system they use. If you are skilled in the programs that they use, list them first.

6. Professional Memberships. The Visual Effects Society, SIGGRAPH, Eurographics, etc. Each membership that you have will help to demonstrate your commitment to the field. Many memberships have no requirements and can be purchased online for a nominal fee.

Page Two (to Three):

7. Projects. This list should be one or two pages in length. Detail the projects that you have worked on in the last ten years or so. Break them up into sections, such as film and video, commercial, shorts, etc. Beneath your projects, create an awards section and list any awards or recognition that you have received for your work. Note the year on the left, the name of the project, your position and the company. Nothing else. The key here is to make this page as clear and easy to read as possible. There should be absolutely no fluff. If you are a student or are looking for your first job in VFX and have no collaborative project work, omit this page.

Example:

2004 The Hamburger that Ate Texas Compositor (Frameblast VFX)
2005 Baby the Rabbit Lead Animator (Jiggles Inc.)

Additional Tips:

1. Do not use any acronyms, jargon or abbreviations. If you need to shorten a sentence, try to be more concise. Jargon is fine for the office, but peppering your CV with it comes across as unprofessional.

2. When you finish your CV, have two friends look at it. Make any changes needed and then save it. Go do something else and come back a few hours later. Take another look at it with fresh eyes.

3. Don’t get fancy with colored ink or paper. Employers will think you’re trying to distract them from a lack of content. Just use white 20-25lb paper and dazzle them with your potential instead.

4. Pay attention to font, structure and white space. When a recruiter first lays eyes on your CV, it should say to them that the candidate is organized and competent. Anything else and it is going in the bin.

5. It goes without saying that your CV needs to be utterly error free. Competition is fierce for jobs in the visual effects industry, and it is all about attention to detail. If your CV is sloppy, employers assume that your work will be as well. 

http://www.vfxglobal.org/profiles/blogs/vfx-artists-how-to-create-a